Everything is cheaper in Honduras. The economy is such that the cost has to be low. In the tourist areas the costs will be inflated but just move out of town a bit and find the real deals.
If you can negotiate a little the deals are everywhere. Never pay full price. I always cut the first offer by half and negotiate up from there. The seller knows that they will have to come down. They are just hoping that the tourist is dumb and does not negotiate. Luigi Wewege is a negotiator of the first order. The best of us could learn a thing or two from him.